Fidelity Bank Seeks Media Collaboration To Promote Financial Literacy
The Managing Director of Fidelity Bank, Julian Opuni, has called for stronger collaboration between financial institutions and the media to enhance financial literacy among Ghanaians.
Speaking to our reporter Nana Fynn during a Media Forum organized by Fidelity Bank in Takoradi for selected journalists from the Western and Central Regions, Mr. Opuni emphasized the need for financial education to help citizens develop a strong saving culture and make informed financial decisions.
According to him, many Ghanaians prefer keeping their money at home rather than saving with financial institutions, which often leads to impulsive spending and financial instability.
“This practice makes it easy for individuals to fall back on their money whenever a financial need arises.
To reverse this trend, banks must intensify public education on the importance of savings and long-term financial planning,” he explained.
Mr. Opuni acknowledged the media’s influential role in shaping public perception and stressed the need for specialized financial journalism training.
“We agree that a workshop on financial reporting and banking issues should be organized for the media.
This will help journalists improve their understanding of the financial sector and equip them with the right knowledge to educate the public on financial inclusion and discipline,” he said.
He also reaffirmed Fidelity Bank’s commitment to expanding financial inclusion and ensuring that more Ghanaians understand and participate in formal banking services.
Since its establishment in 2006, Fidelity Bank has grown into a wholly Ghanaian-owned institution with over 8,000 agents nationwide.
“We are still striving to become the largest banking network in Ghana. However, the only way to achieve this is through strategic partnerships, particularly with the media, to drive financial literacy,” Mr. Opuni added.
Beyond banking, Fidelity Bank has been investing in key sectors such as youth employment, health, education, and agriculture through its Corporate Social Responsibility (CSR) initiatives.
“We provide funding for health projects, grants to support businesses, and money to build schools.
So far, we have completed 12 schools and have three more to go. Additionally, we offer loans at low-interest rates to empower entrepreneurs,” he revealed.
Mr. Opuni reaffirmed the bank’s mission to deliver superior financial services and its vision to become one of the top three banks in Ghana in the coming years.
Story by Nana Fynn (Angel fm/Tv Takoradi)
